I’m satisfied Tiktok sleuths can discover out something. Present them the nook of a bottle, and for certain, they’ll discover out which product it’s—precisely how the web came upon that Hailey Bieber saved utilizing a sure serum concealer—Lancôme’s to be precise, recognized by its slender white cap.
Vogue’s Favourite Serum Concealers
The Rhode founder and licensed trendsetter that she is, Bieber’s lengthy been on the serum concealer prepare. I rewatched her final Magnificence Secrets and techniques video from 2022, the place she whipped out the Kosas Revealer Concealer. “I really like that it’s creamy, hydrating, and leaves simply this dewy end on the pores and skin,” she says moments earlier than swiping the product on. I can think about that she shares an identical sentiment with the aforementioned Lancôme—to excellent her signature glazed donut complexion. And good on her half, per celeb make-up artist Buster Knight, “Serum concealer just isn’t solely extra fluid in texture, however extra of a hybrid between skincare and make-up. The pigment tends to be lighter, so it’s excellent for somebody who doesn’t need heavy protection and desires the advantages of moisture whereas sporting.”
As such, the formulation are inclined to have ingredient lists that learn off like your favourite serums and face lotions. Per professional make-up artist Lauren Martinez, anticipate issues like “hyaluronic acid to assist bind water to the pores and skin and glycerin to assist maintain the pores and skin moisturized all through the day” in these concealers which might “assist stop the pores and skin from trying dry and cakey all through the day.” Martinez provides that these nourishing brokers may also assist brighten and heal the pores and skin too—excellent to veil breakouts or darkish spots the place pores and skin is most delicate. And naturally, with the hydrating properties in thoughts, serum concealers are nice for these with dry pores and skin (or just require a bit of additional moisture within the wintertime).
Serum concealers, because the identify suggests, are extra fluid- or liquid-based than a number of the creamy pigments you is perhaps accustomed to; and sometimes apply higher with the fingers than your arsenal of brushes and sponges. “I wish to dot the concealer on after which wait about 20 seconds for it to ‘set’ earlier than tapping it into the pores and skin,” Martinez explains. In the event you desire to not use your fingers to mix, Knight recommends a Beautyblender.