“I really feel that as a mannequin, I’m a performer,” says Gigi Hadid in our April cowl story, and you’ll see these instincts at work within the Jazz Age-inspired pictures by Annie Leibovitz that accompany it. However to really feel her true theater-kid power, you need to watch our newest video, “Gigi Hadid Can’t Cease the Beat.”
To know simply why Hadid needed to embark on this Hairspray-themed journey, you need to return to her childhood, and in addition perceive a little bit of the place her head is as a mother or father. “I grew up doing musical theater,” she informed me after I visited her in Pennsylvania to report the quilt story. “I like all issues musical theater.” Amongst her school-age credit: The Wizard of Oz, Grease, Little Store of Horrors, and, after all, Hairspray. She performed would-be Miss Baltimore Amber von Tussle as a nine-year-old.
Hadid’s daughter, Khai, is starting to show a number of the identical instincts for showmanship—and when mixed with the affect of her father, Zayn Malik, it’s a strong inheritance. “We all the time joke that Zayn has immense expertise and is so naturally gifted, however I’ve a lot extra of that showman factor. You activate the Hairspray soundtrack or Depraved, and I’m in full efficiency with Khai,” Hadid provides.
Which brings us again to the mission at hand. This explicit journey was dreamed up method again in 2018, when Hadid collaborated with director Bardia Zeinali on a spring collections video impressed by Beetlejuice. It was, she says, “some of the enjoyable days I’ve ever had.”
“When you’ve been on set with me sufficient,” she continues, “you begin to see the present tunes that get me by that second half of the day, when everybody’s sort of delirious and goofy.” Throughout that 2018 shoot, Zenali heard some Hairspray come out of her, and the seed of a dream was planted. “It’s been long-cooking,” Hadid says now. “We lastly obtained to do it, and we’re so excited.”
The video can be the newest collaboration between Zeinali and style editor Jorden Bickham, who additionally labored on the Beatlejuice video. “There’s something that occurs when the 2 of us work collectively,” says Bickham. “It’s nearly like kismet or destiny, the place a designer reveals a group days earlier than we go into manufacturing on these movies and it’s as if the complete assortment was designed for our shoot.” There’s a nice line between costume and style with this type of mission, Bickham notes. “I’m in search of items that inform the story whereas nonetheless staying in 2025 and never trying completely backwards or completely forwards.”
For this fashion-laden interpretation of the finale from the Tony-winning 2002 musical (itself impressed by the cult-classic 1988 John Waters movie), Hadid was flanked by the likes of Marc Jacobs (whose work was a serious affect on the style within the video), Laverne Cox, Cole Escola, and Alton Mason—in addition to a buoyant ensemble solid by choreographers Dez Soliven and Gab Robert, who work with Parris Goebel (one of many artistic masterminds behind Vogue World Paris). The appears worn by Hadid clearly commanded the best consideration, however roughly 25 different appears unfold throughout the 16 dancers and 4 visitor stars obtained not much less consideration. See the complete spectacle above.
