This 12 months, technique dressing was larger than ever, with Dune: Half Two, Challengers, It Ends With Us, Furiosa, Deadpool & Wolverine, and Depraved all proving ripe alternatives for theme dressing. However it additionally reached a boiling level. Whereas we coated it relentlessly right here at Vogue, we additionally declared that it had grown stale. So, will stylists take heed in 2025, or have we reached a brand new regular? Beneath, Vogue vogue writers Christian Allaire and Hannah Jackson focus on.
Hannah Jackson: Hello Christian! We speak a lot about technique dressing across the workplace. However I’ll ask you right here, on the report: What’s your stance on technique dressing?
Christian Allaire: My god, technique dressing actually took over this 12 months, huh? At first, I used to be charmed by it: it was enjoyable to see how actors might nod to their movies with their pink carpet decisions. Zendaya, together with her tennis flick Challengers, did it nicely—discovering stylish seems in numerous shades of tennis ball inexperienced. However now, I really feel like it’s quick changing into overkill. Not each single film wants technique dressing. And in some circumstances, it is truly changing into lazy; gimmicky, versus inventive. How have you ever been feeling about all of it?
HJ: I utterly agree. With Barbie it felt revolutionary and applicable within the context. Like, after all Margot Robbie goes to put on all of those campy, fabulous outfits when she’s selling a reasonably lighthearted movie a couple of doll. However not each movie ought to lean on technique dressing. Blake Energetic caught numerous flack earlier this 12 months when she promoted It Ends With Us in a litany of floral outfits—her character was a florist—which some folks took as making mild of the home violence plot. You’re proper, technique dressing is gimmicky and, dare I say, boring. My greatest gripe is that it simply looks like one other method to squeeze as a lot promotion as attainable out of a movie, which actually kills the creativity. The place do you assume technique dressing will go subsequent 12 months?
CA: We’re at an fascinating level the place it’s form of reached its peak. However I actually don’t assume it should go away simply but. Contemplating among the greatest movies of 2025—Snow White, Frankenstein, Depraved 2, the brand new Bridget Jones—I believe we are going to proceed to see stars nod to their characters with their vogue decisions. I really feel prefer it might work nicely for movies like Frankenstein—convey on the macabre designs, child! I’m fairly curious how Cynthia Erivo and Ariana Grande will comply with up their first Depraved press tour. Absolutely, they’ve run out of pink and inexperienced robes. What are you hoping to see subsequent 12 months?
