The day after the Jil Sander spring 2025 presentation in Milan, I meet with designers Lucie and Luke Meier over espresso to speak. There’s one thing within the air I can’t fairly place—a quiet pleasure of initiatives on the precipice of going from secret to seen.
“Typically the timing of issues generally is a bit unusual,” Luke jokes. “There are such a lot of issues happening on the similar time and we lose the truth that no one exterior of us is aware of. Till now.” At this time is what he calls “the massive ta-da second”: Jil Sander is re-entering the world of perfume with six thoughtfully designed eaux du parfum, often called Olfactory Sequence 1.
Every scent has a powerful title that offers a touch to the juice that’s bottled inside: Black Tea, Earth, Leaf, Coffea, Miel, and Smoke. “These are very trustworthy fragrances, which retains in keeping with our design aesthetic,” Luke says. “They aren’t sophisticated with completely different components, however as an alternative are clear and pure notes.” In a approach, these scents intermingle and pay homage to the fragrances of the previous, launched by the Jil of Jil Sander, with names like Solar, Sensations, and Sport.
At this time, Luke is carrying Leaf. Described as a “cloud of greenness,” it’s a mix of key lime, cardamom, Black Krim tomato, and aldehydes that’s vibrant and daring. Lucie is feeling a bit drained from the day earlier than—so Miel, an surprising honey scent with upcycled Cedarwood, vetiver, and jasmine grandiflorum that’s extra cozy than candy—is her scent du jour. “To not be a politician, however I actually like all of the scents,” Lucie confesses. “However as we speak, I needed one thing cozier to go along with my sweater.”
Jil Sander is understood for having a sensible, purposeful streak—and naturally, it’s one thing carried by way of to the perfume assortment. “Sustainability is essential to us,” Luke says (Lucie provides “It must be vital to everyone”). The bottles are refillable and remarkably, carbon dioxide is used to extract particular notes like patchouli leaves, tea, and elemi plant leaves. It’s one thing that provides readability to every of the person notes, but in addition is an eco-friendly measure.
In fact, the bottles themselves are statements, too. Made in collaboration with FormFantasma, every of the glass flacons is completely imperfect and meant to have bubbles and different issues as soon as thought of by the trade to be imperfections. “We felt that this made the bottles very soulful and added a human contact,” Luke says. “Packaging might be very industrial and we needed to make it artisanal.”
In lieu of a cap, every bottle comes with a white porcelain bell jar that matches snugly atop. It’s extremely satisfying to slip it on and off. “It felt very human, to create this gesture of putting the cap on after utilizing it,” Lucie says. It is sensible, too—solar publicity can shortly decay a perfume and the opaque high blocks potential injury. “We preferred the pure colours of the bottle and the perfume, so this was our answer.”
Clearly, it’s Olfactory Sequence 1 that’s within the air—or a minimum of, the electrical energy surrounding it. “These fragrances are designed for the person wearer,” Luke displays on the finish of our dialog. “From the second you’re taking the highest off to dwelling within the scent and realizing—it makes you’re feeling sturdy and highly effective.”
