Once a niche, nostalgic trend, the jelly shoe has officially cemented its place as a warm-weather wardrobe essential—a trend ignited by The Row’s pre-fall 2024 collection, where models stepped out in colorful, netted jelly shoes, seemingly en route to the rocky shores of the Mediterranean. The Olsen twins-approved revival of the rubber shoe caused a sartorial stir, with fashion insiders racing to get their hands on the flats in one of the shades available (blue, red, and clear, in case you needed a reminder).
Vogue’s Favorite Jelly Shoes:
Tory Burch Mellow Mary Jane jelly flats
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Ancient Greek Sandals Iro PVC ballet flats
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In the years, Jennifer Lawrence—and noted The Row devotee—has been spotted not only in the brand’s coveted cage flats, but in a range of jelly styles, from fisherman sandals to PVC flip-flops. While fisherman silhouettes have long held their place in the summer footwear rotation, her endorsement marked a notable shift, solidifying the waterproof sandal’s return to the mainstream. If this season mirrors the last, expect to see these rubbery, netted styles everywhere—from New York City streets to sun-drenched European coastlines.
